Give your website a once-over to make sure that the design, content, graphics and SEO are up-to-date. That means your website has to do some heavy lifting to attract new customers. These days, consumers and B2B buyers alike find new businesses primarily by searching online. They’ll be glad you remembered them and want to win them back.ĥ. Go through your customer contacts on a regular basis and, after six months or a year without an interaction or purchase, reach out to dormant customers with a special offer via email, direct mail or phone. Everything old can be new again-including old customers who haven’t done business with you in a while. Track which customers redeem the special offer, then target them with marketing message encouraging and enticing them to keep buying from you.Ĥ. Introductory offers, such as a two-week course at your karate studio for $100, can lure curious customers in your door by providing a low-risk way to try your products or services. Offer discounts and incentives for new customers only. Be sure to approach networking with the attitude, “How can I help others?” rather than “What’s in it for me?” By thinking about how you be of service, you’ll build relationships that lead to new customers.ģ. Generate good old-fashioned word-of-mouth by participating in networking organizations and events relevant to your industry and your customers. Have your B2B salespeople ask for referrals when they follow up with customers to answer questions after the sale.Ģ. For example, send a follow-up email asking for a referral after a customer has received their order from your e-commerce site.
Build referral-generating activity into the sales process. Take charge by implementing a system for actively soliciting referrals from your satisfied customers. Referrals are one of the best ways to get new customers-but if you sit back and wait for your current customers to refer their friends and family members to you, you could be waiting a long time. Here are 10 time-tested ways to help you bring in “new blood.”ġ. Pacific Northwest region media contactsĮvery small business owner wants to attract new customers.Market research and competitive analysis.
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